Sarah Marsh

For two decades, Sarah has helped visionary brands to incubate and implement experiences that have become new business paradigms, engaging people in innovative ways while delivering real economic value. In 2025, she joined the Gardens of Golden Gate Park as Chief Experience Officer and guides multi-disciplinary teams to cultivate and use an ecosystem of content, data, programs, and experiences to bring people together from all walks of life through the shared value of the natural world.  

Sarah is focused on maximizing consumer relationships to deliver deeper engagement, meaningful recognition, and specific insights that help power the next stage of growth. As a strategic and operating business leader, she devised and launched the first domestic revenue-managed airline loyalty program at Virgin America, launched a loyalty program for kids across a network of more than 20 international locations with KidZania, and led the scale up of omnichannel experiences for a Top 3 global apparel retailer. Through loyalty programs and increasingly through programmatic experiences, Sarah builds systems and teams that translate consumer affinities and valuable brand equity into new revenue streams. 

Sarah graduated from Swarthmore College with a BA in Chemistry and Economics. She holds an MBA from the Harvard Business School. A native of the San Francisco Bay Area, Sarah grew up performing the violin with the San Francisco Symphony Youth Orchestra and loves to stay active on the tennis court and in the pool through San Francisco Recreation & Parks.